職責(zé)描述：
? Ensure solid turnover and meeting long-term & short-term sales targets for
the related products at E-commerce platform.
? Develop Alibaba distribution business model. Base on market dynamic to
develop new business opportunities in both Taobao (Taobao Super Market,
Distributor Channel) & Tmall.
? Work closely with Tmall FS for an overall strategy in Tmall and Taobao.
? Lead and effectively conclude annual negotiation with assigned customers.
? Lead account specific business forecasting flow to achieve target in terms of
corporate/business sale perspectives
? Coordinate in advance with all functions to ensure the “go to market”
solutions will be successful.
? Initiate activities to ensure Maxwell’s advantage in online customer,
including qualified in store presence of company products, retails sales,
listing, display, etc.
- Develop overall JDE’s annual EC marketing strategy and annual activation
calendar for all brands across different EC channels.
- Partner with marketing team, media agency and EC sales team to effectively
land online campaigns on ecommerce platform to achieve sales growth
- Responsible for brand building and communication via EC platform, including
designing targeted communication plans, media plans, new brand/product
launch and co-marketing campaigns.
? Drive POS with creative thinking and innovated marketing program in
ecommerce platform.
? Customer relationship management through effective communication and
cooperation with the Tmall key function key person. To get Tmall preference
resource support to Maxwell brand.
? Data analysis. Daily analysis data to find improvement area and catch sales
opportunities
? Responsible for AR management. Balance and control customer investment
with annual plan, to make maximum profit
? Regular reporting of market intelligence, including market trend of product
development, competitors’ activities, etc

任職要求：
- Bachelor degree and above
- ＞4 years of relative experience in Sales and Marketing field in in FMCG
industry. 2 years’ Ecommerce Marketing experience is preferable.
- Strategic thinking and business development experience.
- Good business analytical skills and profitability analysis
- Creative problem solving skills for complex business challenge
- Sound decision making that benefit the organization
- High quality verbal communication, especially around strategic direction
- Strong negotiation skills in tense situations as well as resolving conflict.
- Learning fast, with diversify thinking and innovation capability.

JDE - JACOBS DOUWE EGEBRTS是全球著名的專營咖啡和茶葉業(yè)務(wù)的公司，擁有超過260年的品牌體驗，是全球排名第二的咖啡制造商。JDE旗下?lián)碛斜姸嗳蚋鞯氐闹放疲峁┴S富的產(chǎn)品組合，包括：Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Kenco, Pilao & Gevalia等.
JDE的品牌在全球超過80多個國家銷售，在歐洲，拉丁美洲和澳洲的18個國家是咖啡市場的領(lǐng)導(dǎo)者或極具挑戰(zhàn)性的第二名。
臻飲中國是JDE在中國區(qū)的總部。目前在中國的品牌包括：麥斯威爾咖啡、Douwe Egberts、Pizza Doro、L’OR等等。
我們將致力于提供每個人所中意的咖啡、提供高品質(zhì)的咖啡產(chǎn)品及推動中國咖啡市場的發(fā)展。
“我們相信每個人都值得擁有一杯他們所中意的咖啡。”